With a growing trend in local love, corporate markets are constantly trying to one-up each other by offering more USDA certified organic and locally grown items, leaving local-logic consumers stuck with the task of making multiple trips to multiple markets.
Offering a logical alternative to this exhaustive and arduous journey since 2008 is Matt Burch; who opened Urban Agrarian to lend a refreshing perspective on what a local market should be in the heart of Oklahoma.
Located at 1235 SW 2nd Street in the Agriculture District of Oklahoma City and open Wednesday thru Sunday from 10 a.m. to 6 p.m. Burch has passionately created a mecca not only for local consumers, but, for local farmers as well. The market offers strictly local and seasonal food from almost 30 different Oklahoma farms, ranches, apiaries and bakeries ranging from predominately fresh produce, bakery items and dry goods to meats and prepared foods.
“I think a lot of people are confused by the name and don’t quite understand what we are about,” Burch admitted. “We are about many things at the Urban Agrarian. First and foremost we just want to support local food, farmers and producers. The main focus for us is to find a way to tell the story behind the food; a narrative starting on the farm and ending when you, the consumer eat the product.”
Burch continued to fervently explain his intentions behind the conceptualization of the Urban Agrarian.
“I see it as a marriage between urban community and fresh local agriculture, that’s what the agrarian stands for,” Burch said. “We want to create an environment where consumers can actually interact with growers; there is an appreciation for the produce that comes with having the ability to do that. I built the Urban Agrarian around the idea that we can produce most of the food we need right here in the state.”
A self-proclaimed foodie, Burch proceeded to elaborate on what local food meant to him.
“I want to help create and broaden the food culture here in Oklahoma,” Burch said. “I want to help educate people. I want to teach them about knowing what is in season and what they can do with it. This is to a certain extent why we chose a location in the Agriculture District; I hope that we can revitalize it. One day I would like to see it be to food what the Plaza District has been to art.”