When it comes to men’s shopping in Oklahoma City, there is a new standard of excellence. That standard is TRADE Men’s Wares, a new locally-owned pop-up shop featuring fine goods for men. Located at 822 N Broadway in Automobile Alley, this pop-up shop is not like the rest.
“We were really impressed with the men’s shops in other cities like Austin and Kansas City and had a hard time finding clothes with the level of quality and fit that we desired. We eventually decided that OKC needed something like this and we wanted to be the ones to bring it here,” Co-Owner and Shopkeeper Lukus Collins explained. “While we felt OKC was ready for a store like Trade, it was still an untested niche in this market. A pop-up gave us the opportunity to establish our brand and introduce ourselves to the community while fitting within our investment budget.”
Being the first of it’s kind in OKC meant that owners Lukus Collins, Hunter Goodman and Ellie Collins left nothing to chance.
“Our emphasis on craftsmanship is our main ethic,” Collins stated. “We feel that there’s a new era of manliness where good manners, fine grooming and the use of modern technology have collided with a ‘back to nature’, DIY spirit – so our brand is all about ‘rugged sophistication.’”
Unlike other men’s retailers in OKC, TRADE does not carry suits, and they do not carry sportswear. Their focus is on casual wear and accessories that are timeless, masculine, comfortable, but also refined.
“We offer high-quality casual apparel, accessories, grooming products, and various gifts and gadgetry for men that can’t be found anywhere else in the state of Oklahoma,” Collins said.
Since the grand opening in the November, TRADE has not only become a destination for every gentlemen’s refined taste, but has also become a place for community.
“But beyond the merchandise, we also want to create a unique atmosphere that embraces masculinity – where men can not only shop, but build a community and rediscover some of the manly arts that have been lost,” Collins said.
When it comes to the perfect combination of style and community, TRADE offers a premiere experience; however, their pop-up shop will only be here for the season.
“We’re going to be open every day from December 19th through Christmas Eve, and the weekend after Christmas will be our last until our full-scale launch this spring,” Collins explained.
Holiday hours are availble on the TRADE blog at trademenswares.com. But if you can’t wait for in-store hours, merchandise is avaible for shopping anytime at their on-line store. There’s no excuse OKC, whether you are a looking to polish off your look or searching for a unique gift for the quenticental rustic gentlemen, TRADE has it.